The annual Cancer Research UK London Winter Run 10k has seen a huge year-on-year surge in demand as runners may be looking to prioritise their fitness in the New Year. The 2022 event attracted around 12,000 registrants, with the 2023 event due to take place on Sunday 5^th February currently tracking over 70% ahead.

The central London 10k has become a favourite for famous faces over the years with Joel Dommett, Emile Heskey, Louise Minchin, and Sophie Raworth among the names joining runners on the streets. The course features live music, larger-than-life winter characters, and goes past many world-famous landmarks. The 2023 route was recently confirmed, with favourites such as the Penguin Party in Bank and Snow Blast-Off in Trafalgar Square returning.

Participants can choose to raise funds for Cancer Research UK, supporting the charity’s life-saving work into the prevention, diagnosis, and treatment of cancer. Participants will also receive rewards in return, such as an additional medal and bespoke hooded tops.

Chris Atkinson, campaign lead at the at the Cancer Research UK London Winter Run said: “Anybody who has seen the news over the last 6-months is likely choosing to prioritise their spending over the winter. This run gives people the motivation they need to keep active and healthy at a difficult time. We are delighted that so many people are choosing to take on this unforgettable challenge for less than the cost of a Christmas night out.”

The 2023 Cancer Research UK London Winter Run 10k on Sunday 5^th February is open to people of all abilities regardless of experience. General Entries close at the end of November, giving those who sign up now the chance to enter at a reduced price.